Book Details
| Title | Ommniverse: The Ultimate Guide to Online + Offline Customer Experience |
| Author | Tejash Shah |
| Genre | Business, Customer Experience, eCommerce, Strategy |
| Publisher | Independently Published |
| Publication Date | 6 August 2025 |
| Print Length | 199 Pages |
| Amazon Link | Buy on Amazon |
Introduction
Every business wants loyal customers — but in a world where expectations keep changing, it’s easy to lose that personal connection. OMMNIVERSE: The Ultimate Guide to Online + Offline Customer Experience by Tejash Shah explores how businesses can bring empathy and logic back into the way they handle customers.
Told through a simple, story-based conversation between a struggling business owner and a calm mentor, the book helps readers rediscover what truly matters in commerce — understanding customers as people, not transactions.
What Makes OMMNIVERSE Different
Unlike typical business books filled with jargon and frameworks, OMMNIVERSE unfolds like a conversation you’d have with a trusted advisor.
Through real-life business dilemmas, Tejash Shah explains:
- How to handle returns, refunds, and complaints with empathy and clarity.
- The emotional side of loyalty and discounting — and what truly keeps customers coming back.
- Why the customer, not the system, should always be the center of every “OmniVerse.”
- How to balance business decisions between logic and heart.
Each chapter feels like a reflection of everyday business struggles — relatable, insightful, and practical.
Readers who’ve implemented ideas from OMMNIVERSE have seen real results — from reducing refund losses and resolving catalog issues to creating smoother in-store and online customer journeys.
The book’s frameworks help align teams, policies, and systems under one shared goal: making every customer feel understood.
The Philosophy Behind the Story
At its core, OMMNIVERSE blends modern business strategy with timeless human values. Tejash Shah believes every decision carries energy — and every customer interaction leaves an impression that shapes your brand’s karma.
Through honest dialogue and practical examples, he shows how transparency, gratitude, and empathy can transform business challenges into opportunities for trust.
It’s a story that stays with you — not just because it’s insightful, but because it feels real.
About the Author: Tejash Shah
Tejash Shah has been part of the IT industry since 1999 and stepped into eCommerce and online
commerce in 2011. Over the past two decades, he has worked with startups, SMEs, and large
enterprises, helping them build scalable, customer-first systems that connect technology with real
business outcomes.
As the Co-Founder and CTO of Binary IC, Tejash has led more than 1,500 digital commerce projects for some of India’s and the Middle East’s most respected brands including Sony, Tata, Raymond, Westside, GoColor, Nilkamal, Neemans, ITC, Juniper, Pidilite, Juniper and Al-Futtaim Group. His experience covers the full spectrum of commerce, From catalogue and system architecture to order management, customer experience, and post-purchase journeys.
He is known for bringing calm and clarity into complex environments, often described by peers as the person who can simplify any technical or business problem without losing focus on logic. Tejash calls himself a technologist guided by karma, believing that good intent and clear systems together create lasting results.
Beyond technology, he has also spent years studying astrology, numerology, graphology, and vastu
shastra, not as beliefs, but as structured sciences built on logic, probability, and human behaviour. This balance of analytical thinking and spiritual grounding shapes both his leadership style and his writing.
A Vipassana meditator and follower of Krishna’s teachings, Tejash believes in spreading Sata (relief and happiness) through knowledge, discipline, and purpose. His book, OMMNIVERSE, reflects this
philosophy, offering a simple, story-driven approach to help business owners bring order, clarity, and
empathy into their everyday decisions.
Why You Should Read OMMNIVERSE
If you’re a retailer, D2C founder, marketer, or CRM leader, this book will feel deeply personal. You’ll see your own challenges reflected in its pages — the tough calls, the customer complaints, and the balancing act between growth and goodwill.
The beauty of OMMNIVERSE lies in its simplicity. You don’t just learn better business strategies — you learn how to make business feel more human.
Read it like a story. Apply it like a strategy. Feel it like a mirror.
Conclusion
OMMNIVERSE isn’t just about improving customer experience — it’s about redefining it.
Tejash Shah offers a refreshing reminder that true success in business comes from intention, empathy, and alignment — not from metrics alone.
It’s a book that helps leaders reconnect with the heart of commerce and the soul of service.
Explore more and read sample chapters at ommniverse.tejash.me
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